Blog, Product Info, What is this?

I’ve been having a ton of thoughts running through my mind the past few weeks. This isn’t different than anyone else out there, but one of the biggest things I’ve been struggling with is trying to figure out what to write on my web site.

My original intention was to make something that I could showcase my apps and other personal projects that I work on in my spare time. However, over the past few months all of my postings have been about the Playbook Apps that I’ve been working on. Now, while this is good and all I keep wondering why would anyone want to actually read any of this?

Lately I’ve been reading up a lot on how to drive traffic to your own web site and how to increase visibility of your products. Essentially, I’m trying figure out how to spread the word about the apps that I’ve built. I really do think that I’ve made something that’s head a shoulders above the other offerings out there (I’m just a little bit biased, huh?) but I’ve realized that I’m not really an expert in what it is that I’m ‘supposed’ to talk about. To clarify, a lot of people are talking about ‘inbound marketing’ and how to drive traffic and interest you need to create interesting and valuable content that can add to the community that you are targeting. In my case, I’m trying to target the sports community, sports coaches to be more precise.

To be honest, I’m a sports enthusiast but not a sports expect. I grew up rooting for the Trail Blazers and never got into american football until I started playing Fantasy Sports. (The closest NFL team to me was the Seahawks, which wasn’t exactly local.) Now I’m in 3 Fantasy Football Leagues and 3 Fantasy Basketball Leagues and can’t wait for the season to start. I play basketball on a weekly basis with some of my friends and coworkers, but none of us are really that great. However, I do look up the occasional web site to try to figure out what moves I can do to get past my friends, or how to move better with and without the ball.

As I’ve learned more about sports, I find all of the strategy very intriguing (I love playing strategy games, Civilization and StarCraft are among my favorite) and have found that it’s not that you just need a great set of athletes to win, but you also need a good strategy. Everyone and every team has their weaknesses and every possession is just a way to test for another team’s weakness (or your own team even). The team that can do a better job finding and exploiting their opponents weakness will have a better chance at winning the game.

I guess what I ultimately wanted to say  was that I’m going to try speaking my mind a bit more. But, I’m not a sports expert, just a sports enthusiast. I am also knowledgeable about technology and interested in good user interaction design and will try to post about what I know rather than what I do not.

Thanks for reading this if you actually got down this far.